By settling in the noblest business area of NYC, Florense had become the first Brazilian design furniture manufacturer to establish its presence amidst the masters of universal design.

We created a fun microsite that highlighted the concept store's special location. Users could get tips of all sorts of establishments in the vicinity, filtered by different categories, like Shopping, Gastronomy, Entertainment, etc. Other really fun thing was a special map that showed the distance from important New York landmarks - such as the Empire State Building, MoMA, Central Park - to Florense's store, by foot or by bike. We created a special integration with Google Maps in which an animation would play over the map, showing the route from the selected landmark to the store.